Printing Industry Craftsmanship Awards (PICA) 2014- booklet, postcard, invite, poster design

It has been an insanely busy term (yet again!) Here are some of the key pages from a booklet I made last week for the Printing Industry Craftsmanship Awards (PICA) of South Australia. 

I hand cut all of the linos (a traditional form of printing) and used an aquatic theme to tell the tale. The colour scheme was based on semaphore flags.

I had the best time hand cutting all of the artworks!

The siren calls people to enter (the competition)

PICA is looking for the treasures in the printing industry

The rewards are lucrative if you get them!

A whale was a great mascot for being a powerhouse of the printing industry.

The squid battle (squids have INK right?) Who will get to wear the king of inks crown this year?

The whale in context of a postcard

AGDA Poster Bienniale Submission for UNICEF- "A mothers life is precious"

Here is my poster submission for the Australian Graphic Design Awards. The poster was in conjunction with UNICEF and was to the theme "A mothers life is precious". 

My concept was based on generic shape of a mother, in this case a matryoshka doll, showing that all women are equal in importance. Then each of the matryoshka dolls was tailored to suit each of the continents on the planet. They were then arranged in a love heart shape. I wanted the poster to communicate with people from all nationalities whether they could read or not.

Here were the specs:

Entrants are invited to be inspired and interpret this theme in any way they wish. Worldwide 287,000 mothers die each year. Over the timespan of the Australian Poster Biennale, that’s more than 500,000 mothers.

The majority of these deaths happen in the developing world and happen because of inequalities in the standards and conditions of women’s lives. Improvements to reduce maternal deaths, and maternal health in general, can be made if all women were educated, families could earn fair and adequate incomes, communities had access to clean, safe water, access to healthy food, stable living conditions, reasonable standards of hygiene and easy access to basic health services.